Google Analytics and Tag Manager to track customer flow from websites and advertisements.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
- Click File > Configuration > Services.
- Locate the Production section under the Configuration tab.
- Integrate the following XML sections, as required.
Google Analytics
Multiple Google Analytics trackers can added with unique names.
- Gather your Google Analytics account.
- In the Booking Agent, click File > Configuration > Services.
- Add the following code to your Services document.
12345678<Configuration><Settings><GoogleAnalytics><Tracking ID="UA-12345678-1" Name="" /><Tracking ID="UA-12345678-2" Name="Marketing" autoLinker="true" domain="company.com" /></GoogleAnalytics></Settings></Configuration> - Click OK.
Google Tag Manager
- Gather your Google Tag Manager code.
- In the Booking Agent, click File > Configuration > Services.
- Add the following code to your Services document.
12345<Configuration><Settings><GoogleTagManager ID="GTM-A1B2CC" /></Settings></Configuration> - Click OK.